We live here now.

 . . . Harder still to make noise.” ~ Page/Robertson

My new favourite lyrics.  Forgive me for saying too much or too little as I challenge myself to live up to them.  It’s a delicate balance.

I have just now read an article at consumerist.com that gives 15 ways to save money when shopping for groceries. We do not hold saving money as our primary concern when shopping for groceries, but the desire to save money does inform our decision-making when our other basic rules don’t do the job, so we don’t always follow all consumerist.com’s rules. Unless saving money is your top priority, I don’t think you should follow these rules blindly either. Let’s go item-by-item:

1. Make a list and stick to it. Lists focus your shopping and are the single best way to save money.
   I strongly prefer to do this, not just to save money, but because grocery shopping is not a pleasurable task for me. I don’t hate it, but I also don’t particularly like it; I do it because it needs doing. A list is a way to know when I’ve done enough shopping. Not only that, making the list at home encourages us to think about what we are going to eat, not only to buy just enough, but also to be sure we plan to eat what we buy. I strongly dislike wasting food by letting it rot. Since we travel so often, we need to be especially careful about this in the 3-4 days before we plan to leave. The fact those who make a list tend to buy fewer impulse items, which helps them spend less is a happy side-effect.
2. Compare unit pricing, not box size. As with good things, good prices sometimes come in small packages.
   Since we shop 2-3 times per week, we tend to buy smaller quantities at a time anyhow, which means I only reach for larger quantities of non-perishable items when the unit price of the larger package is considerably lower. Buying smaller quantities of items means buying them more often, which means storing less at home and more easily taking advantage of deep sales.
3. If you only need a handful of items, use a basket, not a cart. Empty space cries to be filled.
   I like to do even more: we have made the ecologically-minded choice of reusable cloth shopping bags. We take 2-4 bags with us, fill them, then stop. If I can’t carry my groceries around the store, I surely won’t find it easy to carry them home. While I don’t believe that I need to fill empty space in a cart, I do know that I eat all the food in front of me, so I can’t claim to be entirely immune to this psychological phenomenon.
4. If it’s not on your list, don’t pick it up. According to Paco Underhill in Why We Buy: “Virtually all unplanned purchases…come as a result of the shopper seeing, touching, smelling, or tasting something that promises pleasure, if not total fulfillment.”
   While I don’t follow this rule in a draconian fashion, I do strongly question everything we pick up that isn’t on the list. I know this annoys Sarah, and I understand that the question “Do we really need this?” sounds condescending, but the technique works.
5. Shop at the edge of the store. That’s where the healthier, cheaper items hide.
   For me, this is a health-minded choice, rather than a wallet-minded choice. The only items we purchase regularly from the stacks include vegetable broth, canned tuna, turbinado sugar, spices, canned tomatoes for chili, honey, peanut butter, cleaning supplies, storage bags and paper products. We just don’t buy processed snack food or pop anymore, and I don’t miss them.
6. Disavow brand loyalty and swear allegiance to the lowest price.
   This is one area where our desire for good products trumps our desire to save money. If we know the cheaper product is inferior and we care about that, we buy the better product, such as when we spend $15/pound on Kicking Horse Coffee. We also buy local products where we can, which represents a longer-term saving strategy, including Giguere Farms honey (Winnipeg isn’t local, but it’s more local than the US). That said, we are not loyal to brands, but rather loyal to products that give us something great beyond the price. If Kicking Horse Coffee started to suck, we would buy Folgers. If Giguere Farms moved to Montana, we’d buy something else. In all other cases, we tend to go with the lowest-priced product that we don’t know we can enjoy.
7. Consider generics. You usually get the same quality, without the unnecessary branding.
   Since we buy mostly produce, this doesn’t concern us as much as it used to. We do like to buy bread baked in-store.
8. Learn to love coupons. With practice, you can buy almost $150 worth of stuff for $5.
   I’m not a coupon kind of guy, because too often coupons require me to buy products I wouldn’t ordinarily buy. Rather than focusing on coupons, I like to keep my list flexible enough that I can take advantage of sale prices. If we have “berries” on the list, and blackberries are on sale, I might buy more blackberries than raspberries. Perhaps we are missing out on coupons, but given the items we tend to buy, I don’t think the potential savings are anywhere near 97%.
9. Make one big shop, rather than several small ones. You’ll save on gas while inoculating against wasteful spending.
   We save on gas the old-fashioned way: we walk. This means we buy less, get a little more exercise, and think more about what we buy.
10. Buy from bulk bins. Why pay for packaging and marketing when you can reach right in and scoop out exactly what you need?
    We don’t buy much of the stuff you find in bulk bins, but when we want nuts and seeds, we head to the bulk bins.
11. Check your receipt. Don’t let an errant scan ruin your hard work.
    We shop at Safeway, who have a “club card” program, which essentially gives lower prices to anyone willing to fill out an application form for a card. Occasionally the point-of-sale system registers the regular price, rather than the club price. I try to pay attention. Given that we shop more often and buy less stuff, I find it relatively easy to remember the low Club prices and notice when the point-of-sale system has the wrong price. It’s harder to do that when you buy $250 worth of groceries at once. We buy less, we spend less on errant prices.
12. Shop alone. Science shows that we spend more when we’re with company.
    Sarah and I go to the store together, but shop separately: I take half the list, and she takes the other half. I find we spend less time in the store that way.
13. Track your spending so you can see what’s eating your money. Committed receipt hawks can spot price cycles to help guide their shopping.
    We have tracked all our spending at points in the past, per the recommendation of the classic Your Money or Your Life. We haven’t done this recently, mostly because we have kept our spending well under control the past year. We might benefit from doing this again, especially since we travel so much and we might find it easy to spend “in vacation mode” while on the road, even though when I work, we don’t exacly find ourselves on vacation!
14. Eat a meal before shopping. Shopping on a full stomach tamps down impulse spending and keeps you focused on your list.
    I have never been concerned about this. If anything, when I’m hungry, I want to buy exactly those things I want to eat right now, then leave the store. This helps me buy less, not more.
15. Shop without a car. Nothing limits spending like knowing you’ll have to carry your goods home.
    I find it sad that they have this tip last. I would put it first. Nothing limits spending in general like not having tens cubic meters of space to put all the crap you might buy, groceries or otherwise.

I hope you have found this useful. Take care, and I wish you efficient shopping!